Day of Mobile

Abstract (Keynote)

Politics are painful, and the mobile application marketplace is not immune: everyone has their own agenda, and there are more players than are often directly obvious… network operators, handset manufacturers, third-party marketplaces, advertising networks, analytics providers, application developers, and yes: even end users. This talk is going to try to cover where you are in this mess, and what that means for your business.

About Jay

Jay Freeman (saurik)'s approach to life may best be summed up by the following one-liner: "sometimes, you have to push at walls in order to find and open doors". Whether it be writing the first decompiler for Microsoft's .NET or modifying existing programs at runtime through his research, Jay's work tends to be at the edge of what's possible or allowed.

At the end of 2007, Jay started work on Cydia, an alternative application market for Apple's iPhone, designed in a distributed manner to be free of Apple's arbitrary controls. Launching in early 2008, Cydia provided access to thousands of packages and hundreds of applications, and rapidly took over 10% of Apple's App Store marketshare when the App Store was released.

While software had been for sale in Cydia for a while, until 2009's release of the Cydia Store it required the developer to handle the payment processing themselves. This new feature turned Cydia into a storefront, capable of selling applications listed by developers, that handled all of the accounting problems related to taxes and refunds in the same manner as the App Store.

Concurrently, in 2009, Jay launched a website called Cyrket, designed to be a portal to the Android Market, available off-device. This website continued operation until October due to some technical changes made by Google to prevent denial of service attacks, but was re-launched in 2010 with a new purpose: to aggregate information from /all/ martkeplaces, starting with the Android Market and the Palm App Catalog.

From Hobby To Business: Making Big Money in the iPhone App Store

Apple's App Store is a goldmine for game developers, but only if you know how dig. This talk takes you through the journey of the geoDefense line of iPhone games, how they were designed, developed and promoted to take them from obscurity to the Time Magazines Best of Everything 2009 Award. You'll gain insight into how a hobby can quickly become a very profitable business, and understand the key decisions you have to make to maximize your chances of big financial rewards for your efforts.

About David

His "real job" as President & CEO of Simutronics Corp over the last 23 years has given him an opportunity to participate in the pioneering days of MMOs and is the chief architect for the HeroEngine Technology being used in many upcoming AAA MMOs, such as Star Wars: Knights of the Old Republic. At the beginning of 2009 David launched Critical Thought Games LLC when his hobby of making iPhone games started to take off in a big way. In one year David has released three critically received iPhone games and has had significant commercial success.

Dynamic Langauges are the future

This session makes thecase that the era of statically typed languages such as Java, C++, and C# may be ending; to be replaced by dynamic languages such as Ruby, Python and Small talk. For decades, despite the obvious advantages of dynamically typed languages, engineers have used statically typed languages because of the large number of errors such language eliminate from a running environment. However, the new emphasis on testing that processes like XP are brining to the fore is shifting the cost/benefit ratio. This talk talks about the costs and benefits of the two different styles, and how new processes and techniques shift that balance.

About Robert Martin (aka Uncle Bob)

Robert C. Martin has been a software professional since 1970. In the last 35 years, he has worked in various capacities on literally hundreds of software projects. He has authored "landmark" books on Agile Programming, Extreme Programming, UML, Object-Oriented Programming, and C++ Programming. He has published dozens of articles in various trade journals. Today, He is one of the software industry's leading authorities on Agile software development. Mr. Martin is the founder, CEO, and president of Object Mentor Incorporated.

Daliah Saper: Saper Law

Abstract

Software development for mobile applications creates a whole slew of new legal issues both for the developer creating the mobile application and the businesses bringing the application to market. In her presentation, Daliah will highlight some of these key legal issues, addressing, for example, new copyright and trademark licensing concerns, the use of open source in mobile development, and how to negotiate non-traditional revenue sharing models. Ample time will be devoted to Q&A.

About Daliah

Daliah Saper is the Principal Attorney at Saper Law and serves as counsel to creative entrepreneurs and innovative business organizations. She is a member of the Illinois Bar and both the General Bar and Trial Bar of the U.S. District Court for the Northern District of Illinois. As a litigator she handles cases involving trademark and copyright infringement, computer fraud and abuse, trade secret misappropriation, online defamation, and commercial disputes. As a transactional lawyer she helps clients choose the right business entity, drafts corporate bylaws and LLC operating agreements, negotiates contracts and software licenses, and provides comprehensive trademark and copyright counseling.

Daliah has been featured in several publications including: National Jurist Magazine, Chicago Lawyer Magazine, Chicago Reader, and Chicago Public Radio's WBEZ 91.5. She has repeatedly received the honor of being named a "Rising Star" by Super Lawyers magazine, is recognized as a leading Media and Entertainment lawyer by Chambers and Partners, and was recently nominated for the prestigious ATHENA Young Professional Leadership Award. In addition to conducting Seminars at Saper Law on a monthly basis, Daliah is a frequent lecturer, panelist, and instructor for organizations around the city and the country. (For Daliah's latest speaking engagements, please click on News.) She is on the faculty of PLI, Practicing Law Institute, and has been selected by Harvard Law School's Berkman Center for Internet & Society to be a member of Harvard's new Online Media Legal Network (OMLN). Daliah is also an adjunct professor at Loyola University Chicago School of Law, teaching a Sports and Entertainment law course.

Finally, Daliah has extensive overseas experience, having studied at Fudan University in Shanghai and the City University School of Business in London. She speaks Hebrew and Farsi.

Abstract

There is plenty of money to be made in mobile, particularly with Android. However, the conventional ways of making money have one big problem they're conventional, and hence overcrowded. Trying to sell individual app's to individual users is a tough row to hoe in an Android Market with tens of thousands of app's. In this presentation, we'll explore alternative ways to make a buck, euro, or yuan with Android...and for mobile in general.

About Mark

Mark Murphy is the founder of CommonsWare and the author of The Busy Coder's Guide to Android Development and other books on Android application development. He also writes the "Building Droids" column for AndroidGuys and the "Android Angle" column for NetworkWorld. His contributions to the Android community include a number of open source components and thousands of answered questions in developer support areas like StackOverflow. He has also provided live training on Android development to hundreds of students worldwide, in public courses and private events for ISVs and device manufacturers.

Connecting your apps to the cloud: mobile CMS

The most successful mobile applications share one commonality: they connect users with information. Mobile users demand up-to-the-minute content and targeted, relevant information. For developers wanting to move beyond "Hello World" and interested in taking their apps to the next level, we have put together this session to show you how to setup your own mobile CMS in under 30 minutes. Whether you want to manage high scores for your new game or user profiles for the next hot social app, we'll show you how to create, configure, and connect to your very own cloud CMS. This talk will be tailored to Cocoa Touch developers (iPhone, iPod Touch, and iPad) including sample code, but the concepts apply to any mobile platform.

About Sean

Sean Vosen is a partner and co-founder at VOKAL Interactive, a mobile app company in Chicago, IL. Most notably, Sean was featured on CNBC's iPhone documentary "Planet of the Apps" for his work as technical lead on the TextHog iPhone App. Sean was drawn to mobile apps because they create a seamless marriage of three passions: design, development, and entrepreneurship. Each app presents a unique business case and a fresh opportunity to solve problems through creative design and development. VOKAL delivers mobile apps for Fortune 500 companies, independent entrepreneurs, and everything in between.

About Vincent

Vincent Ricciardi is an interesting hybrid of artist and scientist. With equal lust and experience building web applications, mobile website's and native applications (desktop and mobile) as he does murals, installations and interactive art, he writes and reads many languages, understanding a subset of them quite well. He records his experiences in a great many mediums, mastering almost none of them. He loves what he does because he believes that what he does is the very act of creation.

Vincent lives the work that he does and currently he lives at Vokal Interactive where he and a highly talented team of minds construct the future of enterprise mobile strategy and deployment. VOKAL Interactive is an agile mobile agency that delivers world-class, custom applications. Focusing on creating business solutions through mobile applications, VOKAL works with top brands and Fortune 500 companies to identify ways of reaching consumers more efficiently, effectively, and with a more personal touch. With teams dedicated to user-interface design, user-experience, technical architecture, and mobile operating systems, VOKAL merges the powers of deep technical prowess and elegant design. VOKAL brings brands, ideas, and information into the palm of your hand. VOKAL is your mobile voice.

About Jason

Jason currently runs jsdf, LLC, a mobile strategy and development consultancy, where he advises startups and established companies on bringing mobile services and applications to market. Prior to this, Jason has served as VP of Strategy and New Products at Neuros Technology, a consumer electronics startup, where he took the Neuros LINK from concept to market… Previously, Jason consulted for Fortune 500 companies with Bain & Company, a global management consulting firm, and Trilogy Inc., an enterprise software solutions company. Jason has an MS in Computer Science from the University of Illinois at Urbana-Champaign, and an MBA from The University of Chicago Booth School of Business.

Cory Foy: Cory Foy, LLC

Abstract

"While there is no denying the great storm of applications for the iPhone, when it comes to the business world the Blackberry is still king. In this session, we'll show the ease in setting up, developing and deploying your first J2ME Blackberry application - without stores, fees or a Mac. But for those with a Mac, we'll cover tips and tricks in developing cross-platform, and common gotchas to watch out for in developing any mobile application"

About Cory

"Cory Foy is a software developer, trainer and consultant who works on a wide variety of platforms. He's been building commercial mobile applications for Blackberry, Windows Mobile and iPhone for 6 years with a primary focus on business applications. In addition, he's a frequent speaker at agile and software craftsmanship conferences, including the Software Craftsmanship North America conference held in Chicago in 2009. Cory is based just north of Tampa, FL and runs the company Cory Foy, LLC. You can find out more information at coryfoy.com or on Twitter at twitter.com/@cory_foy"

Growing an iPhone application with an internal open source project.

For the Agile 2009 conference, ThoughtWorks wanted to help attendees connect to each other and the conference as a whole using exciting technology and simple design. Our solution was an iPhone application that has grown into a platform for conference application. Because of the long history of open source at ThoughtWorks, including projects like CruiseControl, Selenium, and DbDeploy, we choose to develop this project as an internal open source project. We connected developers, designers, and testers from around the world to build a compelling product, while refining our skills in iPhone development and cloud computing.

Although it was initially designed for a single conference, it has been repurposed for several additional conferences including West Coast Green, Agile Australia, and Forrester Consumer Forum. This application continues to evolve and we are currently evaluation converting it into an open platform that can support any conference.

The primary focus of this talk is on the technology involved in our application, how we effectively ran an internal open source project, and how this project will continue to evolve.

About Jeff

Jeff Norris, norrissoftware.com, is a lead consultant at ThoughtWorks. He is passionate about technology and helping people develop software better. He is currently the tech lead on ThoughtWorks’ longest running project. Having worked at companies ranging in size from startup to Fortune 500 and projects ranging from internal applications, to cloud computing, to mobile applications, to commercial software, Jeff has seen how the right technology and the right people can make all the difference.

Strategies for developing multi-platform apps

We all want everyone to be able to run every app we write, but the chaotic reality of the mobile software landscape makes it hard to develop for more than one platform. Differences in frameworks, operating systems, and languages can be overcome, but it takes careful planning. We will examine strategies for cross-platform mobile development that will guide your design process and maximize your ROI.

About Chris

Chris is the Chief Technology Officer for KeyLimeTie and the architect of the iLime push notification API and hosting solution. He has been a professional developer for more than 15 years, developing multi-platform enterprise solutions for companies spanning the insurance, finance, energy, construction, and publishing industries. At KeyLimeTie, Chris leverages his enterprise application experience in the mobile space, creating mobile solutions for enterprise clients.

The next generation of SMS and its impact on advertising

It seems that every day a new story surfaces predicting the future of Mobile Apps, Gaming, Social and Viral Media yet SMS still remains the most widely used protocol by marketers today. While the dramatic growth in Smart Phones certainly provides a more robust and graphically rich user experience, what does it mean for SMS? Is SMS something that will merely go away with the advancement of technology or should advertisers be prepared for its second act?

About Rishi Bhatia

As Head of Engineering, Rishi is responsible for defining, building and maintaining Vibes' industry-leading products, while also managing teams in Infrastructure, Connectivity, Engineering and Product Management. With over 15 years of experience, Rishi has a proven track record of building enterprise class products for a wide range of verticals and customers.

Prior to Joining Vibes in 2010, Rishi managed the Engineering division of Third Screen Media (acquired by advertising.com/AOL) and was responsible for the product delivery of their mobile advertising platform. Under Rishi's technology leadership, Third Screen Media pioneered Mobile Publisher Yield Optimization and created a new market for third-party mobile ad serving and mediation. Prior to Third Screen, Rishi grew through the ranks at Computer Associates and led products in the area of IT management solutions, Asset Management, Patch Management, Configuration Management, Business Intelligence and Database Management Solutions.

Rishi's contributions to the industry reach well beyond the products he has worked with directly. He is also a ground-breaking inventor across a wide range of products in enterprise IT management, submitting over 20 invention summaries and following through with 11 invention disclosures which are currently in the patent approval process.

Abstract: History of mobile development

Game development for cell phones has gained great strides. I have witnessed almost sweeping support to evolve and expand the development environment in this space and it will continue to grow to meet the forecasted demand for entertainment in our cell phones. There is value in seeing how this industry stumbled, fought and persevered to establish itself in an environment that resembles the early days of home computers. Allow me to wax a little about the past and let us see where things might go.

About Robert

Bob Fuentes is a professor of Game Development, at Flashpoint Academy in downtown Chicago, and has over 20 years experience in the game industry. He has worked in the capacity of software developer, project lead and subject matter expert and has contributed to the ground work for Java ME, (Java Micro Edition) game development on cell phones and the eventual rolling out of the developer ecosystem from Motorola. Bob had cut his game development teeth on the Commodore 64 and has a number of game titles to his credit that span many game systems. He enjoys witnessing the unveiling of new technologies and makes it his mission to be part of it or help it reach its potential.

J Schwan: Solstice Consulting

30 tips to get started with mobile development

Forget that proprietary development and flaky APIs! The Mobile Web provides the opportunity to build once and run everywhere. This face-paced talk will provide 30 practical tips on how to develop Contextual, Performant, Secure, Pretty and Portable mobile web applications that will work across all the major Smartphone OSs (iPhone, Android, BlackBerry, Palm, Windows Mobile). The audience will leave this discussion with a practical understanding of the considerations involved in defining, building, deploying and testing a mobile web-based application that works great and is accessible from all major devices.

About J

J Schwan is the Mobile Technology Practice Partner at Solstice Consulting, one of Consulting Magazine's 2010 Seven Small Jewels. J has over a decade of experience architecting and managing mission-critical initiatives for world-renowned companies and brands such as Hallmark Cards, The Northern Trust Company, WW Grainger and Coldwell Banker. J coaches his Fortune 1000 clients to buy for parity and use emerging technologies to build for a competitive advantage. Under his leadership, Solstice has lead the industry in delivering practical enterprise mobile solutions in the Banking, eBusiness, Real Estate, Security and GRC domains.

In addition to consulting, J has written and instructed courses and workshops for the Fortune 500 and various universities. He has served as a guest speaker on emerging technology topics at many Technology Conferences and CIO Forums and has been interviewed and published in many of the industries top trade journals including InfoWorld, CIO Magazine, ComputerWorld and CIO Insight. J earned his Bachelors in Engineering from the University of Illinois at Urbana-Champaign and is an avid Illini (and Bears) fan.

Dave Uhler: Slalom Consulting

Mobility Application Trends for the Enterprise

Increasing capabilities and ubiquity of mobile devices have created a significant set of challenges and opportunities for enterprises to leverage their workforce. The decisions on mobility architecture, development platforms, carriers, devices, and application design can all have dramatic impact on the success of any organization's mobility strategy. This presentation will focus on the influencing factors over the last few years and the approaches now that are driving successful mobility projects in the enterprise.

About Dave

Dave is the National Director of Research and Development for Slalom Consulting.

Dave Uhler has spent almost his entire career working in the mobile industry. After spending more than three years at AT&T Wireless, Dave joined Slalom Consulting as National Director of Research and Development. In this role, he brings a decade of technical and management experience to clients and their mobile projects. In 2009, Dave formalized a group of developers to create a department within Slalom that focuses on mobile solutions for businesses. The goal of this group is to make business information accessible wherever it resides - in the cloud or on premise. Dave's group creates unique iPhone apps to solve specific problems for clients, but also, more broadly, the group combines technical and management expertise to create mobile solutions that drive business results. Currently, he is working on projects with Navteq and Universal Music Group.

While at AT&T Wireless, Dave worked in the strategic planning department as a billing technical lead. He worked for Anderson Consulting prior to AT&T Wireless. Dave got his start in the wireless industry after graduating from Pacific Lutheran University, where he studied biology, chemistry and Latin.

John Haney: John Haney Software

About John

John Haney, johnhaney.com, is a Senior Systems Engineer at Lextech Global Services. A veteran on Mac OS X and iPhone for 10 years, he has worked on more than a dozen iPhone apps, including Flashlight, which was the #1 Utility App of 2008 and has been in the top 100 free apps for nearly the entire time the App Store has existed. His career has streched from network programming to video game development to serious iPhone apps.